Abstract

The COVID-19 epidemic not only limited the consumption space of families, but also indirectly affected their sports consumption mode and motivation through income and other factors. Moreover, this is a complex dynamic process, which needs further analysis from more micro perspectives. In the short term, the COVID-19 has a large short-term impact on China's family economy; In the long run, with the further optimization of China's economic structure, the further strengthening of market regulation capacity, and the rapid introduction of a number of favorable measures by government departments to deal with the epidemic of pneumonia. During the COVID-19 epidemic, a large number of flexible employees were unable to obtain policy support such as free salary payment and layoff protection. They had no security such as vacation salary and health insurance, and received relatively limited social support. During the COVID-19 pandemic, informal workers generally faced health crisis and income reduction, and a large number of informal workers were on the verge of unemployment. The essence of these goals is to gain income and increase family wealth through financial management.

Full Text
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