Abstract

The hypothesis that color is superior to black and white in eliciting an audience’s rated perception of reality in film scenes is not clearly supported by the evidence. A slight trend, on the contrary, is evinced favoring black and white. Results of the fourth item not only reversed the mild trend in favor of blackand-white, but also showed a significant drop in number of “real” responses, for both black and white and color, as compared with the three other items. The difference in favor of color in this case, as pointed out, was significant at the 5 percent level of confidence.

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