Abstract
This study is aimed to investigate how color and style influence clothing identification. 60 undergraduate students participated in this study, and a behavioral experiment was carried out to identify colored / achromatic Formal Dress (FD), Casual Wear (CW) , Sports Wear (SW) and Business Wear (BW). The findings were as follows: (1) while color had no significant influence on clothing identification, the style had an obvious influence on it, which showed that the accuracy of identifying FD was the highest and the accuracy of identifying BW was the lowest; (2) color had little influence on identification speed, but the style had a great influence on it; (3) women performed better in clothing identification than men did.
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