Influence of Brand Awareness and Value Assessment of Apartments on Recommendation Intention - Mediating Effect of Eco-Friendly Building Planning Factor and Eco-Friendly Marketing -

Abstract

The purpose of this study is to find out if satisfaction and recommendation intention for eco-friendly planning factor desired by future potential residents can be linked to future eco-friendly housing policies by analyzing the two concepts. In influence relationship between some elements, whether eco-friendly building planning factor and eco-friendly marketing play a mediating role has been researched. Looking at the hypothesis test, it was found that brand value and image had an effect on the recommendation intention. The perception in terms of residents who think about the value of the brand was not considered. Among the elements that influence consumers