Abstract
ABSTRACT Augmented reality apps are a novel technology in e-learning that enhances students’ learning faster in virtual classrooms. Since the start of the COVID-19 pandemic, traditional teaching mechanisms pushed back due to the quick spread of Coronavirus disease. This study investigates university students’ intention towards e-learning through augmented reality app during the COVID-19 pandemic in Pakistan. This study presented a conceptual model based on the theory of planned behaviour that examines university students’ beliefs and their intention to opt for augmented reality app subject to e-learning of coursework. Structural equation modelling was applied to analyse data from 133 university students in Pakistan. The study findings indicated that the theory of planned behaviour explained university students’ acceptance of e-learning through augmented reality apps, where attitude and behavioural control significantly influenced their intention to adopt augmented reality apps for e-learning; hence, subjective norm showed insignificant results. The results acknowledge the modern way of teaching via augmented reality apps by university students.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
