Influence Mechanism of Air Humidifier Product Color and Shape on User Preference Based on Eye Tracking

Abstract

Eye tracking realizes the tracking of eye movement by tracking the position of the eye's gaze point or the movement trajectory of the eyeball. It objectively shows the user's real experience of a certain product in a scientific experimental way; according to the literature, the eye The research and application of motion tracking technology in air humidifiers are few; based on this, this article takes air humidifier products as the research object, and through the method of eye movement test experimental psychology, the influence mechanism of color and shape in the field of humidifier products Conduct research to measure the user experience of consumers. Based on the eye movement method, we will conduct experimental research. The independent variables are the different colors and shapes of the air humidifier products. Dependent variables include first fixation time, first fixation duration, total fixation time, second fixation time and subjective evaluation. It is estimated that X subjects will participate in the experimental test. Through the test data analysis of the subjects, this research mainly explores the following conclusions: (1) Whether the different colors of the air humidifier products can cause significant differences in the eye movements of users (2) Whether the shape of the air humidifier product causes a significant difference to the user's eye movement attention. In addition, this research provides a reference value method for consumer decision-making for industrial design optimization in related product fields; based on quantitative analysis of eye tracking technology, explores user experience, so as to better grasp the visual preferences of target consumers and clarify products Design, development and upgrade direction, accurate market positioning.