Abstract
Serials: The Journal for the Serials Community has been digitised and can be accessed in full on this website. All content is freely available on an open-access basis. Serials was published between 1988 and 2011. In 2012, the journal was retitled and is now published as Insights: the UKSG journal.
Highlights
I thought that this was a well known expression, but have discovered that it is much more local to my native Lincolnshire than I had supposed
I have taken the concept of marketing e-books in its broadest sense, as it applies to both publishers and librarians; and in this context, ‘promoting’ is perhaps a more accurate word to use. It was the key word selected for the project that I led for the JISC in 2003: ‘Promoting the Uptake of E-Books in Higher and Further Education’
The JISC project involved a cast of hundreds, if not thousands, many of whom were librarians and publishers working together in groups
Summary
I thought that this was a well known expression, but have discovered that it is much more local to my native Lincolnshire than I had supposed.
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