Abstract
A recent paper (see Elrod (1987)) introduced Choice Map, a model for inferring a product-market map from consumer panel data. Choice Map combines the rationale of random utility models, the parsimony of stochastic brand choice models, and the ability of multidimensional scaling procedures to simultaneously infer brand positions and consumer preferences for attributes from preference (choice) data. In its initial formulation, Choice Map represented consumers by vectors in one or two dimensions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
