Abstract

BackgroundInternet websites and smartphone apps have become a popular resource to guide parents in their children’s feeding and nutrition. Given the diverse range of websites and apps on infant feeding, the quality of information in these resources should be assessed to identify whether consumers have access to credible and reliable information.ObjectiveThis systematic analysis provides perspectives on the information available about infant feeding on websites and smartphone apps.MethodsA systematic analysis was conducted to assess the quality, comprehensibility, suitability, and readability of websites and apps on infant feeding using a developed tool. Google and Bing were used to search for websites from Australia, while the App Store for iOS and Google Play for Android were used to search for apps. Specified key words including baby feeding, breast feeding, formula feeding and introducing solids were used to assess websites and apps addressing feeding advice. Criteria for assessing the accuracy of the content were developed using the Australian Infant Feeding Guidelines.ResultsA total of 600 websites and 2884 apps were screened, and 44 websites and 46 apps met the selection criteria and were analyzed. Most of the websites (26/44) and apps (43/46) were noncommercial, some websites (10/44) and 1 app were commercial and there were 8 government websites; 2 apps had university endorsement. The majority of the websites and apps were rated poor quality. There were two websites that had 100% coverage of information compared to those rated as fair or poor that had low coverage. Two-thirds of the websites (65%) and almost half of the apps (47%) had a readability level above the 8th grade level.ConclusionsThe findings of this unique analysis highlight the potential for website and app developers to merge user requirements with evidence-based content to ensure that information on infant feeding is of high quality. There are currently no apps available to consumers that address a variety of infant feeding topics. To keep up with the rapid turnover of the evolving technology, health professionals need to consider developing an app that will provide consumers with a credible and reliable source of information about infant feeding, using quality assessment tools and evidence-based content.

Highlights

  • BackgroundThe Internet has become a popular medium for consumers seeking health-related information [1]

  • After screening and based on the inclusion criteria, 44 websites and 46 apps were evaluated for the quality, comprehensibility, suitability, and readability of the information

  • This is the first systematic analysis to evaluate websites and smartphone apps providing information on infant feeding practices. This analysis examined the quality standards of information on infant feeding available to users. It ascertained that there is a need for the development of reliable websites or apps about infant feeding practices that are accessible to health professionals and the general public

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Summary

Introduction

BackgroundThe Internet has become a popular medium for consumers seeking health-related information [1]. Given the diverse range of websites and apps on infant feeding, the quality of information in these resources should be assessed to identify whether consumers have access to credible and reliable information. Objective: This systematic analysis provides perspectives on the information available about infant feeding on websites and smartphone apps. Conclusions: The findings of this unique analysis highlight the potential for website and app developers to merge user requirements with evidence-based content to ensure that information on infant feeding is of high quality. To keep up with the rapid turnover of the evolving technology, health professionals need to consider developing an app that will provide consumers with a credible and reliable source of information about infant feeding, using quality assessment tools and evidence-based content

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