Abstract

This research aimed to determine differences in individual capacity and social capacity, as well as performance differences Ternate ethnic traders as native and non Ternate traders. There are three variables are categorized as the capacity of individual traders are : experience, scale of business, and marketing strategies. While the variables are categorized as social capacity traders include : variable access to credit traders, suppliers of goods, and access to market information vendors . The population was 1,367 merchant stall owners consisting of : 708 Ternate ethnic traders and 659 non Ternate traders. The number of randomly selected sample of 200 traders consisting of 103 Ternate ethnic traders and 97 non Ternate traders. Data collection method used is survey and interview , and use factor analysis method and the average difference test or t test as an instrument of data analysis. The findings of this research indicate that the average value of the capacity of the individual and social capacity Ternate ethnic traders is negative and positive for non Ternate traders and t-test results showed significant differences in capacity between Ternate ethnic traders and non Ternate traders , except variable experience shows there is no difference significantly between the two groups of traders . The t-test results prove the facts on the ground that the non Ternate traders seemingly more dominant and controlling facilities Ternate traditional markets . This fact also indicates that the jealousy that comes from Ternate ethnic traders as native predicted potential conflict of interest between Ternate ethnic traders and non. Because it is recommended that local government municipalities of Ternate establish mediation agency and information center as a place that bridges the interests of all traders regardless of their ethnic background and religion.

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