Inequality in Women’s Consumption in Daily Life

Abstract

In contemporary societies, the pervasive issue of gender inequality continues to pose significant challenges, with women frequently encountering systemic discrimination and biases that affect numerous facets of their lives. This research specifically centers on the phenomenon known as the “Pink Tax,” which pertains to the unequal pricing of products targeted at women for their daily needs. By delving into the repercussions of this inequality, examining the primary areas where it manifests, and analyzing the contrasting spending patterns between men and women that contribute to this discriminatory practice, the study aims to shed light on its profound impact. Moreover, this research is not limited to merely highlighting the problem; it also endeavors to present practical and actionable suggestions to address and rectify this pressing issue. By reflecting on potential solutions and offering innovative ideas, the study aspires to contribute to the ongoing efforts in dismantling gender-based price disparities and fostering a more equitable marketplace.