Abstract
To examine the ways in which sugar-containing beverages are being portrayed as 'better-for-you' (BFY) via features on product labels. Cross-sectional audit of beverage labels. Adelaide, Australia. Data on beverage labels were collected from seventeen grocery stores during September to November 2016. The content of 945 sugar-containing beverages labels were analysed for explicit and implicit features positioning them as healthy or BFY. The mean sugar content of beverages was high at 8·3 g/100 ml and most sugar-containing beverages (87·7 %) displayed features that position them as BFY. This was most commonly achieved by indicating the beverages are natural (76·8 %), or contain reduced or natural energy/sugar content (48·4 %), or through suggesting that they contribute to meeting bodily needs for nutrition (28·9 %) or health (15·1 %). Features positioning beverages as BFY were more common among certain categories of beverages, namely coconut waters, iced teas, sports drinks and juices. A large proportion of sugar-containing beverages use features on labels that position them as healthy or BFY despite containing high amounts of sugar.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.