Industry strategies to market opioids to children and women in the USA: a content analysis of internal industry documents from 1999 to 2017 released in State of Oklahoma v. Purdue Pharma, L.P. et al

Hanna Yakubi,Brian Gac,Dorie E Apollonio

doi:10.1136/bmjopen-2021-052636

Industry strategies to market opioids to children and women in the USA: a content analysis of internal industry documents from 1999 to 2017 released in State of Oklahoma v. Purdue Pharma, L.P. et al

Hanna Yakubi, Brian Gac + Show 1 more

Open Access

https://doi.org/10.1136/bmjopen-2021-052636

Copy DOI

Journal: BMJ open	Publication Date: Nov 1, 2022
Citations: 4	License type: open-access

Affiliation: University of California, San Francisco

#Opioid Manufacturers #State Of Oklahoma + Show 8 more

Abstract
Full-Text PDF
Similar Papers

Abstract

ObjectiveIdentify advertising strategies used to market opioids to women and children.DesignQualitative content analysis of internal pharmaceutical industry documents released in litigation, dated between 1999 and 2017.SettingUSA.ParticipantsOpioid manufacturers (Janssen, Ortho-McNeil, Purdue,...

Full Text