Abstract

This study aims to check whether Digital Supply Chain Management practices has positive effect on company’s performance by using sample consisting of companies in Chinese industry. Furthermore, the authors check if companies’ utilizing either AI related technologies or Big Data analytics have positive moderating or accelerating effect on the relationship between DSCM and the performance. To achieve these goals, the researchers conducted surveys and empirical researches using validity check, reliability analysis, regression model and moderate regression model. Results of further research showed that DSCM practices affects the performance positively in Chinese sample companies. As the further research results, utilizing AI related technologies has positive moderating effect on relationship between DSCM practices and the performance, while utilizing Big Data analytics does in limited range. From these research results a managerial implication that implementing DSCM practices and AI related technologies at the same time gives Chinese companies more improvement in performances due to the synergetic effects between them.

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