Abstract
The chapter provides an integrated view of value creation in the development of new products and services related to ICT. The authors argue that innovation ecologies are key aspects for enhanced innovation processes. Building on early experiences from a project focused on the innovation ecologies of its wide range of R&D projects the authors ask how such a focus can help organizations utilize important resources in an open innovation system and guide universities – as driving engines in R&D activity systems – to become key players in open innovation systems and simultaneusly radically improve milieus for research and education. Exploring the outcome from the project and how customers are integrated into value creation processes during the course of design and use, we argue that innovation systems management and customer integration are important assets not only to increased efficiency and quality, but also for enhanced innovation. The authors coin the term ‘ecology of innovation’ to sum up the potentials related to innovation and value creation.
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