Abstract
The major intend of this research to the industrial buyer behaviour and customer handling behaviour for barcode printers in Chennai District. The nature of the research is exploratory method, and the sample size is 602 industries, those who are using barcode printers in Chennai District and data collection method used in the research is “Questionnaire Method”. Data will be analysed by using SPSS 20.0 and Smart PLS 3.0. Findings, discussions, implications and conclusions were made by keeping an eye on the research objectives.
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