Abstract
This research emerges as an interinstitutional project funded by the Foundation for Research Support of the State of Rio Grande do Sul (FAPERGS), in the Emerging Groups line, which aims to support the formation of groups of researchers involved with integrated research. It was developed during 1994 and 1995. It integrates the teaching production of the Master in Communication of the Pontifical Catholic University of Porto Alegre (PUC / RS) from the beginning and from 95 to the Federal University of Rio Grande do Sul (UFRGS), year of Foundation of the Master in Communication of this University.
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