Indonesian New Exporter (INE) as a Training and Development Model Micro Small and Medium Enterprises (MSMEs) in The Field of Handicrafts

Timbul Raharjo

doi:10.17762/turcomat.v12i3.2035

Abstract

The Indonesian New Exporters (INE) program is a model for export development through training from upstream to downstream. Indonesia's handicraft export activities during the Covid-19 pandemic experienced a significant decline. A good strategy is needed in its development so that the handicraft sector MSMEs can enter the export market. This study aims to create a new exporter solution in the handicraft business sector. The method used in this paper is descriptive qualitative through learning by providing knowledge training and practice. The training includes the manufacture of new products, branding, displays, pricing, negotiations, delivery methods, completeness of export documents, and promoting handicraft products at the International Craft Exhibition. Material by preparing superior craft products according to global market demand. This research involved 20 MSMEs participants in Bantul Regency, Yogyakarta Special Region. MSMEs participants gain experience in preparing new handicraft products to export sales methods. The creation of handicraft products is adjusted to the growing trend in the world of export destinations. The results show that the training provided can increase the number of new entrepreneurs in the handicraft sector. New entrepreneurs who understand the mechanism of handicraft export can be formed correctly. INE offers clear directions for coaching and business development in the export-oriented handicraft sector. INE provides support and support in improving the community's welfare and economy and increasing the State's foreign exchange.

Highlights

Handicrafts become one of the needs for the fulfillment of the interior in the life of a cultured human being
The training includes the manufacture of new products, branding, displays, pricing, negotiations, delivery methods, completeness of export documents, and promoting handicraft products at the International Craft Exhibition
In the trial training conducted in 2020, out of 20 MSMEs participating in the Indonesian New Exporters (INE) program, 50 percent of participants in the Jogja International Furniture and Craft Fair Indonesia (JIFFINA) 2020 international exhibition received orders and conducted export activities

Summary

Introduction

Handicrafts become one of the needs for the fulfillment of the interior in the life of a cultured human being. The handicraft industry is one of the complementary residential interior sectors and various other needs that continue to grow in Indonesia. The craft sector contributes extensively to economic growth, increasing the income of artisans on Indonesian MSMEs' scale (Warlina & Habibi, 2019). Craft arts accommodate the craftsmen's local skills who can provide job opportunities in the scope of tourism-oriented handicraft arts as part of preserving the nation's cultural heritage (Upadhyay, 2020). The exploration process can be used as a material to modify the creation of craft artworks. The need for products from the craft industry continues to increase because it provides artistic value that can give comfort to support various activities.

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Conclusion