Indonesia animation IP Industry Life Cycle barriers and expectations to grow national economic development

Hario Sasongko

doi:10.47577/tssj.v29i1.5984

Abstract

Creative industry is no doubt has great potential role in economic development and the animation industry is one of the creative industries that have attracted business concern with the increasing numbers of intellectual properties (IPs) for local content and have the potential for development as the identity of the Indonesian nation. The study aim to address the position of Indonesia animation industry in the phases of the industry life-cycle, analyze the barriers that hinder the development process using qualitative approach to forecast the future of the industry and discussing expectations that should be achieved.

Highlights

The creative Industry has grown rapidly over the past several years and has become a new popular economic paradigm instead of hard commodities and earth natural resources, human creativity and innovations is the primary resources of the creative economy which offer solutions to existing problems and it is believed at the heart of today’s modern economic development and growth
The animation Industry in Indonesia especially the intellectual properties (IPs) content creation is still in early growth phase of the industry life-cycle, while Malaysia has already moved to maturity, there are some positive indications for the future such as the Government policy to make regulations aimed at developing the national animation industry, including those as stipulated in Policy Direction for Providing Access to Financing Appropriate and Easy to Access for the Animation Subsector Industry
Evidence suggest that even though the biggest mobility barrier is suspected to be from the Capital requirements, the Malaysian case studies shows that Indonesia biggest barriers is the need of an IP content with strong brand recognition, to propel the industry forward just like Malaysia with Upin & Ipin

Summary

Introduction

The creative Industry has grown rapidly over the past several years and has become a new popular economic paradigm instead of hard commodities and earth natural resources, human creativity and innovations is the primary resources of the creative economy which offer solutions to existing problems and it is believed at the heart of today’s modern economic development and growth. The term is believed to have first appeared in “Creative Nation”, an Australian report made in 1994. It became better known when the UK’s Department of Culture, Media and Sport’s (UK DCMS) policymakers set up the Creative Industries Task Force in 1997. Definition of Creative Industry as it has been noted “Creative economy is about the relationship between creativity and economics. Creativity is not new and neither is economics, but what is new is the nature and extent of the relationship between them and how they can be combined to create value and wealth”.(Marta, 2010). Explained “Creative Economy is the materialization of added values from an intellectual property born of the human creativity, based on science, culture, and technology.” (Badan Ekonomi Kreatif Indonesia, 2019)

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