Abstract
This is Chapter 4 from Social Economics: An Alternative Theory (St. Martin's Press, 1991). This chapter focuses on the human subjects of economic study, suggesting that the psychology offered in neoclassical economics is severely inadequate to serve as the foundation for a social science. Psychological issues that deserve more attention in economics include altruism, trust, learning processes, and the values of doing and - these last being contrasted with the neoclassical emphasis on having. Economic theory also needs to evolve along with - and to assist in the constructive evolution of - real-world economic systems.
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