Individualism–collectivism as predictors of BPO employee attitudes toward union membership in India

Abstract

Drawing on data from a survey of 342 employees from three BPO organizations in Mumbai (India), this study examined whether cultural variables of individual cultural orientation and organizational culture, and their interaction were predictive of employees’ attitudes toward union membership in BPO organizations in India where unionization has hitherto not taken place. Using regression analysis, the researcher found that over and above the effects of demographic and job-related variable, and work stress and job satisfaction, horizontal individualism could predict union attitudes significantly and negatively whereas vertical individualism and collectivism could predict the attitudes significantly and positively. Similarly, organizational collectivism could predict employees’ attitudes toward union membership significantly and negatively. Using the univariate analysis of variance, the researcher found that the contrast between personal value and organizational culture of an individualist working in a collectivistic organizational culture or collectivist working in an individualistic culture are found to have stronger influence on union attitudes compared to the congruence of an individualist working in an individualistic culture or collectivist working in a collectivistic culture. The results and implications of findings are discussed in the paper with reference to the literature on role of cultural and attitudinal variables in relation to organizational outcomes like union membership.