Abstract
The number of radio stations in Ghana has increased tremendously over the past few years. Residents in the Eastern region in the country do have access to radio stations in the region plus those from the Greater Accra region Thus stations in the Eastern region have to compete for listenership with other radio stations from the Greater Accra. The study aimed at finding out among others, which of the region’s stations do respondents prefer to listen and what factors may influence such a decision? Using respondents conveniently sampled from a semi-rural town, Akropong-Akuapem, the district capital of the Akuapem North district, it was realized that respondents preferred radio stations in Greater Accra region to those in Eastern region. Moreover, frequency distributions and chi square test showed that factors like overall image of the station, clear reception, station heritage, news coverage, kind of programme, presenters and the status of the individual influenced the choice of radio station. Again, it was found that awareness of the programme, language used, timing of the programme and number of commercial breaks helped in the choice of radio programme one listened to.
Highlights
The number of radio stations in Ghana has increased tremendously over the past few years
The results revealed that residents of Akropong-Akuapem in the Eastern region of Ghana prefer to listen radio stations in the Greater Accra region than those within their region of residence
This study has been able to establish very important aspects about radio listening in Akropong Akuapem, a semi rural area in the Eastern region of Ghana
Summary
From table 1, it could be realized that 54.7% said they liked listening to the radio very much while and 1.30% said they do not like listening to the radio. Majority of the respondents can be said to always devote themselves to radio programmes. Motives for Listening to Radio Respondents said they would listen to radio for a number of reasons such for entertainment, to aid work/studies, aid sleep, and education. The full outcome is shown in table 2 below
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