Abstract
This paper discusses that the hitherto applied practice in innovation projects has a fundamental fallacy to it which can inhibit ideation capabilities and thus the creation of new businesses (Chesbrough et al., 2006; Christensen, 2003). In consequence, this paper elaborates on three key themes which potentially can reduce the gap between creativity and innovation. The themes are as follows: 1 ideation and innovation processes should be managed as two separated operations in practice 2 awareness about individual learning and learning styles ameliorate cooperation and communication in the processes 3 the cognitive domain of personal knowledge is important to articulate to clarify the validity of the arguments used in both the ideation and innovation processes. The author puts it into hypothesis that the quality of the ideation processes and the results of these processes will be improved radically.
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