Abstract
ABSTRACT The aim of this study was to determine what effect if any, did factors such as location, environment, and the operating arrangements, have upon the choice of a hotel's competitive strategy? The results found that these factors appeared to have little or no significant effect on the competitive strategy pursued by individual hotel enterprises. The findings indicated that hotel managers don't use a strategic-choice model when pursuing a particular competitive strategy; moreover, a hotel's location and operating arrangements appear to play no significant part in strategy development at the individual hotel level.
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