Abstract
As EO was designed as a firm-level construct, there is a dearth of research that has applied the concept to an individual level of analysis. The purpose of this paper is to demonstrate how the revised global entrepreneurial orientation (GEO) concept (Lumpkin & Pidduck, 2021) provides the foundation for a robust individual level platform. This platform allows us the opportunity to demonstrate how a formative five-component (i.e., autonomy, proactiveness, innovativeness, competitiveness, and risk-taking) configuration approach can be applied conceptualizing a typology of individual EO profiles. We further establish how these EO profiles relate to the process of new value creation. Our model shows how entrepreneurial decision-making under uncertainty is influenced by cognitive processes, precisely, heuristics and biases, and how decision-making and value capture is affected by entrepreneurial action. Lastly, we will outline how we intend to operationalize our conceptual model.
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