Individual Differences in Trait Motivational Reactivity Influence Children and Adolescents’ Responses to Pictures of Taboo Products

Abstract

This study examined how children and adolescents respond to pictures of products whose use, for them, is socially or legally restricted (e.g., beer, liquor, cigarettes). It was theorized and found that these pictures, referred to as taboo, elicit an automatic motivational activation whose direction and intensity are influenced by age and individual differences in defensive system activation. Results show that 11–12-year-old children demonstrate primarily aversive responses to taboo products, 13–15-year-old children have less aversive responses, and 16–17-year-old children have mixed appetitive and aversive motivational responses. Further, those with high defensive system activation show larger aversive and smaller appetitive responses across the age groups. These results suggest that placing pictures of these products in prevention messages may work for the prevention goal of reduced experimentation and risk in younger children but against the prevention goal for the older children who may be more likely to be exposed to opportunities for experimentation and use.