Individual differences in on‐air television and radio personalities

Abstract

This study examined on‐air television and radio newscasters' traitlike communication dispositions. Television and radio personalities were found to be less apprehensive, less shy, less responsive, more assertive, more willing to communicate, and more extroverted than the average individual. The study also indicated that individuals working for higher paying/ranked television or radio stations/ markets are more willing to communicate, more extroverted, more assertive, less responsive, and less shy than those in the same field working at smaller, lower‐paying/ranked stations.