Abstract
Individual differences in cognitive complexity, innovativeness in fashion, and fashion-opinion leadership were investigated. 50 undergraduate women completed scales on innovativeness in fashion and fashion-opinion leadership. Each subject's level of cognitive complexity was measured by the Paragraph Completion Method. In accord with predictions an inverse relationship was found between fashion-opinion leadership and cognitive complexity. Fashion-opinion leaders functioned at lower levels of cognitive complexity than nonleaders. Partial correlation analysis indicated a small positive relationship between cognitive complexity and innovativeness in fashion, with fashion-opinion leadership removed. Finally, a moderate correlation was found between fashion-opinion leadership and innovativeness in fashion, replicating previous research.
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