Abstract
The aim of the current project was to investigate aesthetics in multi-sensorial stimulation and to explore individual differences in the process. We measured the aesthetics of interactive objects (IOs) which are three-dimensional objects with electronic components that exhibit an autonomous behaviour when handled, e.g., vibrating, playing a sound, or lighting-up. The Q-sorting procedure of Q-methodology was applied. Data were analysed by following the Qmulti protocol. The results suggested that overall participants preferred IOs that (i) vibrate, (ii) have rough surface texture, and (iii) are round. No particular preference emerged about the size of the IOs. When making an aesthetic judgment, participants paid more attention to the behaviour variable of the IOs than the size, contour or surface texture. In addition, three clusters of participants were identified, suggesting that individual differences existed in the aesthetics of IOs. Without proper consideration of potential individual differences, aesthetic scholars may face the risk of having significant effects masked by individual differences. Only by paying attention to this issue can more meaningful findings be generated to contribute to the field of aesthetics.
Highlights
Aesthetics play an important role in everyday life
Such aesthetic experiences are rooted in our brain; yet, there is little scientific understanding of how we make these aesthetic decisions
Research in experimental aesthetics faces different challenges, the two main ones being that: (i) Aesthetics often arise from multi-sensorial stimulation; and (ii) aesthetic experience is essentially subjective
Summary
Aesthetics play an important role in everyday life. We buy a mug because we admire its attractive design; we choose a particular hotel room because we like the view or the decoration. Such aesthetic experiences are rooted in our brain; yet, there is little scientific understanding of how we make these aesthetic decisions. Research in experimental aesthetics faces different challenges, the two main ones being that: (i) Aesthetics often arise from multi-sensorial stimulation; and (ii) aesthetic experience is essentially subjective. Aesthetic psychologists have been studying each sense in isolation and mainly focusing on the visual sense
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