Abstract
In this note we elaborate on the conditions under which on-line and memory-based strategies of political candidate evaluation can be implemented. We suggest that the structure of information may be an important contextual variable affecting the voter's choice of these strategies. In addition, we propose that citizens with less political sophistication are particularly sensitive to structural differences in the political information environment. We use an experimental design that manipulates the information-processing context to test these ideas. Our results suggest that the context in which information is presented plays a critical role in moderating the influence of individual differences in political sophistication.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
