Abstract
The article examines the peculiarities of the DOMINANT GREENSHELL egg-laying poultry, in particular, the indicator of laying capacity in floor-level growing. Environmental factors affecting the viability and productivity of chickens have beenanalyzed. Data of the experiment has been given and such shortcomings of keeping as loss and high specific weight of dirty and broken eggs have been revealed. The components of the cost price and the change in the cost price of finished products in different periods of poultry breeding have been highlighted. On the basis of the conducted experiment, an explanation has been made regarding the impact of production costs on the cost price of eggs, in particular compound feed. The profitability of the production of eggs with a colored shell for floor-level growing has been analyzed and the necessity of selling them in the premium segment has been proved.
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