Indian Tourism: A Conceptual Review

Abstract

To explore the literature in tourism, researcher has examined reputed journals and secondary sources and reviewed 59 research articles and 9 marketing research reports of Government of India Ministry of Tourism and annual reports. Efforts made to synthesized review to present in a paper. It noticed that Indian tourism research worked out on various areas like village tourism. eco-tourism, sea tourism, medical tourism. and cruise tourism, with its potential as well as threats and challenges. Some of the study has been carried out on popular tourist destinations viz, Lakshadweep, Kerala, Goa, Uttaranchal, Bangalore and various parts of North and North East India and Panchgani bill station of Satara district. The results of study provide the scope for further research viz. to determine the gap in between planning and implementation of tourism efforts. investigating relation between infrastructure development with tourism development, to find out the relation between promotion and tourist arrival etc. Analysis the effectiveness of marketing strategy for tbe growth of tourism industry. to study effective financial management for the growth of tourism, to analyze the effect of projection on significant stakeholders and vice versa, including government; non-government commercial, local population, lobbyists etc. to study effective tourism policy to make prosper exclusively local community. To understand the effectiveness of tourism products like forts, hills, dams, windmills, flora, Jake, bird sanctuary, Koyna wild life Sanctuary etc. to attract large tourist arrival. To explore new destinations to attract both domestic tourists and worldwide. To check the effectiveness of medical therapy to attract large tourist flow, to check role of government in promotion of medical tourism. However, there are various issues plaguing the industry. One of them is the lack of professional marketing and co-ordination amongst nodal ministries adversely affects tourism development. In addition, extent of Political influence in tourism development. Factors viz. physical, socio-cultural factors responsible for the growth of tourism. Also the extent tourism workout for the employment potential in the state/district. Many studies have although taken macro view of tourism scenario. Researcher found number of sub themes, which need attention on the magnitude of tourism development, Not a single study probe into the depth of psychographic data of tourists and other stakeholders. Definitely, this paper gives scope to numerous studies that can be probe at micro level. However.for any micro study there has to be back up of generous macro study as well. This review is a generous effort towards it.