Abstract
In India, religious beliefs and social values play an important role in the workforce’s perception of work, learning, and human relation. These factors affect how total quality (TQ) should be implemented. This paper attempts to provide insights on what management needs to know about the culture‐related values of India’s workforce. The Rajiv Gandhi National Quality Award (RGNQA) is taken as India’s approach to TQ excellence. The approaches suggested for some of the RGNQA criteria are: leaders should hold authority with kindness; there should be careful/calculated planning and ethical practices; consider cultural background for human resource management, team building, and employee training; consider Gandhi’s teachings and selfless service to customers provide security and rewards; and promote harmony and respect for nature.
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