Abstract

The flower is the most satisfying creation on Earth and makes billions of people happy and smile. The presence of flowers is required at all stages of the human life cycle, from conception to death. Flowers represent feelings like love, beauty, purity, and passion. Growing in importance as a farming method for economic reasons is floriculture. The floriculture business has a growth potential of 25–30% and generate 20–25 times more foreign exchange than grains or other agricultural crops. The flower sector has recently developed into one of the most active and quickly expanding industries, with a notable pace of growth over the past several years and global reach. Despite having lots of natural resources for effective flower growing, India still accounts for a tiny (0.6%) portion of the global flower trade. In terms of area and output of conventional loose flowers, India comes in second place to China. India takes approximately 15% of the global market for traditional loose flowers. The demand for flowers is growing both domestically and internationally, which puts countries in intense competition. With the right strategy and technological use, this industry will improve, and India may end up becoming a major producer and exporter of floricultural goods globally.

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