Abstract
The automobile industry has emerged as a major contributor in India’s GDP since 1991. After the policy of liberalization, the restrictions have been reduced leading to the entry of some global players in the Indian automobile Industry. That significantly altered the automobile manufacturing scenario and structure of the industry. It has implications for the conduct and performance of the industry in the country. The present study has been conducted to estimate and analyze growth, performance and marketing strategies of automobile industry in India. The scope of the study is limited to the firms of Indian origin producing the four wheelers and above. The study has chosen five automobile manufacturers i.e. Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Ashok Leyland and Hindustan Motors. The study should be very useful for the automobile firms, researches, students and for different agencies and professionals involved in marketing and market analysis.
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