Abstract
The present paper is about framing an index to evaluate and rank the countries world over according to the choices of the tourists as their destinations. Most of the literature on the evaluation of the performance of Tourism sector fails to provide a methodology to rank the various countries of the world according to some robust index. This paper is an attempt to fill this gap. Drawing on the secondary data on indicators related to tourism from various organizations, an index, namely, Index of Destination Choice (IDC)has been devised. This index is based on indicators representing five sub dimensions that have pronounced influence in the sector of tourism. The Index brings down the features of each of the nations involved in the study to values ranging from ‘0’ to ‘1’ indicating that higher value of index of a country stands for higher degree of choice of tourists for that particular destination. The advantages of the present Index of Destination Choice lie in its quick comprehensibility and easiness to compute. The proposed index enables comparison between various countries included in the computations.
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