Abstract
Abstract The quantum view of creativity, based on Goswami's idealistic interpretation of quantum physics, is presented. It provides a resolution for two controversial areas of creativity theory and research: the “aha”; experience and the role of consciousness. According to the quantum model, the mind‐brain consists of classical and quantum functions and structures. The source for creative ideation lies in the quantum realm in the form of unlearned coherent superpositions or states of simultaneous multiple possibilities. While access of coherent superpositions (CohS) are susceptible to interference from classical domain functions, such as attention, the CohS itself is experienced as an altered state, facilitating creative ideation. The relationships among attention, self‐awareness, context, ambiguity, uncertainty, and conscious and unconscious perception in creative ideation are proposed to be experienced discontinuously due to an indeterminate element inherent in nature. Theoretical and empirical investigation of the above propositions is possible through quantum physics.
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