Abstract
Independent living and other variants of new accommodation options for older people have been actively discussed for over 20 years and appear to represent the future for the ever-expanding population of retired people. The provision of independent housing, with variable levels of care available to allow aging in place, seems such a logical alternative to outdated care homes but there have been remarkably few privately funded examples in the whole of the UK. What has been the brake on development? Why has the opportunity not been seized? Does the rhetoric live up to the reality of what older people want? Written from the private perspective, this paper considers not just what options have been and will be available, but why the assumed explosion of growth has not taken place and asks whether it is the fault of the supplier or the purchaser.
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