Abstract

To achieve the still-small target of insurance participants in Indonesia, as well as the potential benefits of market and company segmentation, empirical research into consumer needs and desires, as well as a management system capable of adapting business processes to these needs and desires, are required. Consumers in target sharia insurance participants make purchases based on the advantages offered or the potential of items and services to assist them in solving a specific problem. Companies might provide a wide range of items and services, but customers only purchase advantages or solutions to issues that the products and services in question provide.

Highlights

  • Abstrak Untuk mencapai target peserta asuransi yang masih kecil di Indonesia, serta potensi keuntungan dari segmentasi pasar dan perusahaan, riset empiris terhadap kebutuhan dan keinginan konsumen, serta sistem manajemen yang mampu mengadaptasi proses bisnis dengan kebutuhan dan keinginan tersebut, diperlukan

  • Consumers in target sharia insurance participants make purchases based on the advantages offered or the potential of items and services to assist them in solving a specific problem

  • Companies might provide a wide range of items and services, but customers only purchase advantages or solutions to issues that the products and services in question provide

Read more

Summary

Pemasaran Efektif

Kriteria yang harus dipenuhi oleh segmen pasar agar proses segmentasi pasar menjadi efektif dan menguntungkan bagi perusahaan, antara lain: a. Dalam arti bahwa ukuran segmen pasar, serta luasnya dan daya belinya, semuanya dapat diukur. (Reachable), menyiratkan bahwa segmen pasar dapat diakses dan dilayani secara efisien. C. Sangat luas (substansial) untuk menguntungkan jika dipasok. D. Dapat dieksekusi (Actionable), memastikan keberhasilan setiap inisiatif yang dirancang untuk merekrut dan melayani ceruk pasar tersebut. E. Dapat dikenali (Differentiable), yaitu segmen dapat dikenali dari ciri-cirinya dan merespons penawaran program pemasaran secara berbeda

Strategi Pemasaran
Pasar Asuransi
Struktur Pasar Asuransi
Defenisi Segmen Pasar
Kriteria Sekmentasi Pasar yang Efektif
Pola Pemilihan Target Pasar Asuransi
Evaluasi Pemilihan Target Pasar Asuransi
DAFTAR PUSTAKA
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call