Incroyable!

Abstract

In his column, AWWA Executive Director Jack Hoffbuhr talks about the $6 billion‐a‐year bottled water industry, and the waste it generates in terms of hidden costs, the water it takes to manufacture the plastic bottles, and the fact that only 10% of the bottles are recycled. He gives an example of a marketing campaign by Eau de Paris to promote its water, but points out that water utilities can't compete with the massive marketing resources that bottlers invest in their product. Hoffbuhr states that we have to continue providing the message to the public of the tremendous value that community suppliers provide.