Abstract
FASTER! BETTER! EASIER! These are terms often associated with new technologies. But what do users actually think? Addressing this question, Laurence Feldman defines criteria for measuring the usability of technological products and identifies three distinct user profiles, each hallmarked by unique attitudes regarding high‐tech products. Feldman's conclusion, based on survey results, is that the market for new technologies is segmented—a reality companies should respond to more effectively in their design strategies.
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