Abstract
At the current level of development of economic relations, for successful competition in the market environment, it is necessary to focus on the consumer who wants to combine individual personal characteristics and harmonious coexistence with other personalities. The consumer seeks to independently regulate the purchase of various services in order to improve the quality of life. Currently, consumer preferences dictate the requirements for the quality of services provided.What to do, how to improve the quality of services if resources are limited? In this situation, you can use a powerful tool to improve the quality of services and customer satisfaction, such as customer orientation of staff. The main advantage of customer orientation is the establishment of long<term relationships with the client. In conditions of strict cost savings, retaining regular customers is much more profitable for the organization than attracting new ones.
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