Abstract
Libraries need to innovate to ensure services they offer match citizens' needs and expectations in addition to among others the increasing digitalisation of society. Besides, professionals in the library sector need to improve their advocacy skills so that stakeholders are aware of the realised innovation. Based on a mixed-method methodology existing of a systematic desk research, followed by short interviews among 49 professionals from 22 different countries working in the public-library sector and finally completed by 25 case studies this study answers the question what kind of innovation and advocacy activities are possible for public libraries influence successful implementation?
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