Increasing the Efficiency of Enterprises in Tourism Sector Using Innovative Management Methods and Tools

Peter Gallo,Petra Pártlová,Bohuslava Mihalčová,Jarmila Straková,Veronika Čabinová,Ján Dobrovič

doi:10.3390/socsci10040132

Abstract

The paper deals with the issue of increasing the efficiency of business management using modern management methods and tools in tourism enterprises. The basis of the paper form hypotheses focused on the use of the concept of Balanced Scorecard, controlling, benchmarking, and talent management within the tourism enterprises. Based on the p-value (0.576) in the case of first hypothesis, we can confirm that there is no statistically significant relationship between the openness of hotels to change, innovation, and the willingness to introduce controlling into management. The p-value (0.004) achieved in the case of the second hypothesis confirmed a statistically significant relationship between the hotel classification category and the use of the modern methods in plan design. In the third hypothesis, we examined whether hotels focusing on the sales maximization tend to use their capital for modernization. Based on the validity of the inequality p-value (0.080), we confirm that there is no statistically significant relationship between the pricing approach and the use of capital. Searching strategic tool in management of a business in tourism is still an actual issue. Businesses are especially managed by financial indicators, but modern methods show the growing significance of non-financial indicators.

Highlights

The research focused on the business management in tourism
We focused on modern methods of business management, which will enable companies to increase management efficiency and achieve the set goals of the company
We were interested in innovation activity of business entities, and based on these two factors, we established the following first hypothesis: We assume that there is a statistically significant relationship between the openness of hotels to change and innovation and the introduction of controlling in management

Summary

Introduction

Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. In order to survive in the complex and competitive business environment, the adaptation of the adequate strategies is essential for the enterprises in all types of economies (Kot et al 2020). In today’s business environment, efforts to increase the effectiveness of business management are among the basic tasks of each manager. Success in the organization arises if the workers accept their responsibilities over the tasks given to them

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