Abstract

The article is devoted to the study and generalization of design practices for the development of a complex product based on the example of the automotive industry. On the basis of the systematization of scientific experience, the conceptual apparatus is specified. Also theoretical questions of ensuring the productivity of production, development through the use of modern methods of managing the complexity of the product of production; interpreted the practices of industry leaders on the development of product creation systems and summarizes the experience of managing the complexity of the product production. It is proved that there are a number of trends that predetermine the complexity of the product of the industry: a significant increase in the variety of products to the consumer’s request, against the background of a reduction in the life cycle of the product; technological sophistication of the final product; the harshness of standards/requirements imposed on the characteristics of the final product; changing the architecture of the product, etc. It is proposed to develop the product of production in the modern economy through: the development of intelligent networks in the context of the integration interaction of producers, the change in the structure of the product (modularization, common platforms); supply chain/supply chain integration; providing flexibility of production; formation of derivative projects within the framework of process management; acquisition of advanced technologies; active cooperation with foreign R & D centers. In the forecast period, it is necessary to change the system of relations between OEM- OESs- producers and suppliers; changing/expanding the competitive priorities of producers, that is the development of production of industry leaders in the context of the formation of a complex industrial product.

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