Increasing the competitiveness of Armenian beer

Abstract

Abstract This research aims at increasing the competitiveness of Armenian beer. This is a quantitative study based on primary and secondary data. The primary data includes series of interviews with the Deputy General Director and Chief of Fermentative Lager Shop of Beer of Yerevan CJSC. The secondary data includes annual, quarterly time-series data ranging from 1997 through 2015, obtained from Electronic Service of the Government of the Republic of Armenia, National Statistical Service of the Republic of Armenia, State Commission for the Protection of Economic Competition of the Republic of Armenia, United Nations Comtrade database, Customs Service of the Republic of Armenia and reports. The research paper is divided into six parts: Introduction, Objectives and Methods, Experimental Section, Results and Analysis, Conclusion, References. The first part of the research paper presents the structure of the Armenian beer industry. The second part describes the type of data and analysis methods, objectives of the research paper. The third part presents the dependent and independent variables used in this study. The fourth part introduces the export and import of beer in Armenia, during post-soviet times (i.e. 2004–2015), ordinary least squares (OLS) multivariate linear and double-log regression analysis. Finally, the paper proposes recommendations for Armenian beer makers on increasing the competitiveness of Armenian beer.