Abstract
Scholars have long noted the marked advantages of panel surveys for understanding the nature and causes of shifts in public opinion. Despite these advantages, existing panel survey approaches are often regarded as prohibitively costly or unrepresentative. In this paper, we present new evidence on best practices for an emerging panel survey approach: recruiting online panels by mail from defined sampling frames. We present results from 12 original such panel studies involving over 1 million individuals in total. Each of these panels contained randomized experiments on incentive levels, survey framing, and other features. These experiments allow us to present new recommendations about how to recruit panels using this mode that are more representative and more cost effective. We conclude by discussing limitations of our findings and their implications for other survey modes.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.