Abstract
Tourism economy is the most significant industry in the world. It holds a central position and plays an important role in the economic development of a country, especially of countries with high unemployment rate, such as the Republic of Macedonia. Strengthening of, and investing in, tourism capacities directly contribute to further development, integration, and promotion of a country. It is especially important to indicate that creating a strategy, developing and educating human potential, as well as successfully managing the said potential, bear huge significance for good-quality development of tourism economy. Human resources are a crucial factor for achieving good-quality service and the effect of satisfied guests, which is the goal of each tourism organization in view of increasing their competitiveness. In a situation of an open world market, competitiveness and profitability of tourism organizations will, to a greater extent, depend on the competence of tourism managers, as well as on their ability to successfully manage human resources. Certainly, a prerequisite for all this is possessing of competent and creative workforce, which, rather than being content with their present knowledge level, will make continuous initiatives for advanced learning, perfecting their work, and promoting their career.
Highlights
Tourism economy is the most important industry in the world, conditioning profitability of tourism organizations to take a central position in the economic development of any country
Another utterly important factor is the permanent need for education in order to provide highly professional staff that will adequately respond to the needs of guests, since satisfied guests are the positive result of any successful tourism organization
The above data indicate a growing interest in improving the knowledge in the field of tourism, In recent years, both worldwide and in the RM, more and more often, there have been announcements of the introduction and implementation of competence in human resource management in companies. This has been the case in tourism, too, whereby the most important factor for tourism development and profit growth is the introduction of service standardization and raising of the quality level
Summary
Tourism economy is the most important industry in the world, conditioning profitability of tourism organizations to take a central position in the economic development of any country. The existent strategy and investments in the development of tourism economy are insufficient for improving the competitiveness and the progress of this industry Another utterly important factor is the permanent need for education in order to provide highly professional staff that will adequately respond to the needs of guests, since satisfied guests are the positive result of any successful tourism organization. When observing competence from the aspect of an organization within the tourism industry, the priority is increased profit and effective work performance by the management staff. In this regard, tourism organizations define primary tasks that result in four types of basic competencies:. - Change competency: promoting new ways and goals in line with the desired future (Spenser 1993)
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