Increasing non-oil revenue potentiality through digital commerce: the case study in KSA

Saeed Q Al-Khalidi Al-Maliki

doi:10.1108/jmb-07-2021-0022

Abstract

PurposeThis study mainly focuses on the potentiality of the e-commerce industry's opportunities and limitations in the Kingdom of Saudi Arabia (KSA) specifically toward non-oil revenue sectors.Design/methodology/approachE-commerce contribution to the retail market industry becomes more global and more flexible with the rapid growth of the Internet and information technology revolution. A new way of conducting business is rendered by e-commerce, which helps to make a profit electronically.FindingsThe main contributions of e-commerce are management of company operations, easy and cheaper ways of extending their markets and coordinating with the value chain across different borders. In addition, the Internet and e-commerce are responsible for removing language barriers, cultural diversification and extending the market to the national boundaries. The countries would have many innovative and dynamic aspects by the beginning of the global market that increases national revenue, market, employment opportunity, capital and access to technology and information.Originality/valueAt present, KSA's national revenue mostly depends on oil and its related commodities, while other trades compete with the global market and increase national income. So, it is essential to increase other Saudi products to reach a global business level through e-commerce. Moreover, the study suggests accessing new markets and participating in global production to improve e-commerce structure without affecting current employment patterns, industry structure, productivity and Saudi culture.

Highlights

The incredible development of information and communication technology (ICT) has resulted in the rapid growth of e-commerce trade in different fields, including agriculture, finance, industry, etc. (Lin et al, 2010)
The present study aims to analyze and evaluate the potential increase in nonoil revenue through e-commerce in Kingdom of Saudi Arabia (KSA)
The proposed conceptual framework has provided specific criteria to measure and suggest the minimization of barriers to start a global company to increasing non-oil income in KSA

Summary

Introduction

The incredible development of information and communication technology (ICT) has resulted in the rapid growth of e-commerce trade in different fields, including agriculture, finance, industry, etc. (Lin et al, 2010). The incredible development of information and communication technology (ICT) has resulted in the rapid growth of e-commerce trade in different fields, including agriculture, finance, industry, etc. Different online business-related activities (services and products) are referred to by e-commerce (Rosen, 2000; Babenko et al, 2019). It is considered as the sales aspect of selling the product through electronic through Internet and communication technology. The exchange of services and goods through e-commerce comprises four broad groups that are further divided into eight levels (Rosen, 2000; Babenko et al, 2019). The levels at which e-commerce exchange can be carries out include; business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-business (C2B), consumer-to-consumer (C2C), government-to-business (G2B), government to consumer (G2C) and administration-to-business (A2B) (Figure 1)

Objectives

Findings

Discussion

Conclusion