Abstract
This study aims to analyze the relationship between student entrepreneurship and the variables of innovativeness and organizational culture. This study uses a quantitative survey method. Questionnaires were distributed via the Google Form application and the WhatsApp group. The research was conducted from October 2022 - February 2023 with 100 respondents from small business group MSME operational managers in Bogor Regency. Proportional random sampling techniques and using the Solvin formula were used in data collection. Data analysis techniques in quantitative research use structural equation models (SEM) and statistical software SmartPLS 3.2.9. The research results show a significant influence and positive trend between innovative variables and organizational culture on entrepreneurship. The practical implication of this research is that to increase entrepreneurship, it must increase the creative variables and corporate culture.
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